297: AI in Mortgages. Tool or Trap?

In this episode, I share my personal insights on AI in the mortgage industry and how most aren't using it properly to actually help their business. I highlight the practical ways I have been using AI to build tools for the success of my team, but at the end of the day if you have a bad business, AI won't help you. Nothing can replace having solid business fundamentals and doing your non-negotiables.

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