The Mortgage Game

EPISODE DESCRIPTION
In this episode, I discuss the common theme of brokers telling me they are "burnt out" and stuck in survival mode, but how do you break out of it? It might be counter-intuitive, but the best thing you can start doing is saying "no". Protect your time. Protect your boundaries. Your self-talk, circle of influences, and controlling your mindset shape your reality, and are more impactful on your business than market conditions.
***
 
IN-PERSON "MORTGAGE LEAD GENERATION" WORKSHOP
📍 Burlington, ON - Monday, September 21st
📍 Vaughan, ON - Wednesday, September 23rd
 
For more information, visit: www.leadgenworkshop.manus.space
 
*Spots are limited. Early bird pricing is available until August 23rd.
***
 
Visit www.iamryanwiley.com to stay up to date on all things Mortgage Game, learn more about Team Wiley, PLUS sign up for coaching, events, our newsletter, & more!
***
 
CONNECT WITH ME ON SOCIAL
📸 Ryan Wiley's Instagram: @iamryanwiley
🎵 Ryan Wiley's TikTok: @iamryanwiley
🔗 Ryan Wiley's LinkedIn: @RyanWiley
👤 Ryan Wiley's Facebook: @RyanWiley
***

EPISODE DESCRIPTION
In this episode, I argue that you need to build brand visibility before building systems, and spend your time driving more traffic towards your business instead of creating elaborate conversion tools. Ten thousand monthly impressions with a mediocre conversion rate will outperform a flawless funnel that almost nobody sees every time. What good is a perfect system if there is no audience to use it?
***
 
IN-PERSON "MORTGAGE LEAD GENERATION" WORKSHOP
📍 Burlington, ON - Monday, September 21st
📍 Vaughan, ON - Wednesday, September 23rd
 
For more information, visit: www.leadgenworkshop.manus.space
 
*Spots are limited. Early bird pricing is available until August 23rd.
***
 
Visit www.iamryanwiley.com to stay up to date on all things Mortgage Game, learn more about Team Wiley, PLUS sign up for coaching, events, our newsletter, & more!
***
 
CONNECT WITH ME ON SOCIAL
📸 Ryan Wiley's Instagram: @iamryanwiley
🎵 Ryan Wiley's TikTok: @iamryanwiley
🔗 Ryan Wiley's LinkedIn: @RyanWiley
👤 Ryan Wiley's Facebook: @RyanWiley
***

WATCH
▶️ ⁠Watch this episode on YouTube⁠
***
 
EPISODE DESCRIPTION
In this episode, I'm joined by Aldo Heberlein.
 
Aldo is a mortgage broker and the Founder of Enmortgage from Vancouver, BC, who became a broker in 2020, and has steadily increased his yearly volume from $5M in 2021, to $35M in 2025, and is on pace for $40M in 2026.
 
Originally from Mexico, Aldo made his way to Vancouver a decade ago after living in Norway with his wife for 6 years. After his digital marketing business collapsed overnight when Facebook changed its policies, Aldo decided to pivot strategically into mortgages
 
Starting with zero connections in Vancouver, Aldo built his client base by leveraging LinkedIn to connect with Spanish-speaking professionals navigating Vancouver's complex market. By specifically targeting the underserved Latino immigrant community, Aldo built loyal referral networks and sustainable growth rather than competing in saturated markets.
 
After finding success on a routinely over-looked platform among brokers, Aldo offers to setup Realtors with their own automated LinkedIn reach-outs and email campaigns for their own businesses, creating tangible value add for all of his potential referral partners.
 
While other brokers are always trying to speed things up, Aldo's approach to clients centres on slowing down, focusing on client education. On his 30 to 90 minute discovery calls, Aldo will underwrite the deal in real time, screen sharing spreadsheets and providing personalized analysis of each situation, building trust from the first meeting.
 
Aldo is here to discuss:
 
→ His journey so far in the mortgage industry, his volume so far, and his future business plans.
 
→ What makes LinkedIn a unique platform that more brokers should be taking advantage of and how he leverages it to prospect his avatar clients and referral partners.
 
→ The process behind his stealth mode value add of running Realtor's LinkedIn prospecting & email drip campaigns.
 
→ His mindset behind doing longer initial discovery calls with clients, why he underwrites during them, and building client trust through education.
 
→ How he overcame common industry traps like chasing bad files and dealing with bad referral partners.
 
→ How omnipresence protects your business and where he gets his leads today.
***
 
🌎 Enmortgage Website: www.enmortgage.ca
🔗 Aldo Heberlein's LinkedIn: @AldoHeberlein
***
 
Visit www.iamryanwiley.com to stay up to date on all things Mortgage Game, learn more about Team Wiley, PLUS sign up for coaching, events, our newsletter, & more!
***
 
CONNECT WITH ME ON SOCIAL
📸 Ryan Wiley's Instagram: @iamryanwiley
🎵 Ryan Wiley's TikTok: @iamryanwiley
🔗 Ryan Wiley's LinkedIn: @RyanWiley
👤 Ryan Wiley's Facebook: @RyanWiley
***

EPISODE DESCRIPTION
In this episode, I discuss how AI, while beneficial, can easily be a double-edged sword, hindering productivity and become more of a distraction than a solution, similar to to social media. Most brokers waste time experimenting with AI tools on trivial tasks while neglecting the core money-makers: prospecting, brand-building, and client relationships. So is your use of new technology actually improving your income and quality of life, or just keeping you busy?
***
 
Visit www.iamryanwiley.com to stay up to date on all things Mortgage Game, learn more about Team Wiley, PLUS sign up for coaching, events, our newsletter, & more!
***
 
CONNECT WITH ME ON SOCIAL
📸 Ryan Wiley's Instagram: @iamryanwiley
🎵 Ryan Wiley's TikTok: @iamryanwiley
🔗 Ryan Wiley's LinkedIn: @RyanWiley
👤 Ryan Wiley's Facebook: @RyanWiley
***

WATCH
▶️ ⁠Watch this episode on YouTube⁠
***
 
EPISODE DESCRIPTION
In this episode, I'm joined by Shubham Suri.
 
Shubham is a mortgage agent on Team Wiley from Ontario, an immigrant broker built a thriving mortgage business from scratch, with no network, no social media presence, and no industry connections when he arrived in Canada.
 
Shubham came to Canada on in 2022 on a student visa, and became a licensed mortgage agent in June of 2024. With absolutely no network for mortgage clients, he got a part-time job doing sales for a telecom company, converting his great service into his prospecting machine by collecting contact deals from everyone he met. After 6 months of building his book and not funding a mortgage, he closed 25 files totalling $15M in volume in 2025, and joined Team Wiley in March of 2026.
 
Shubham also identified mobile bank specialists as untapped referral partners, approaching them with a simple win-win: he handles deals outside their lending box, they keep the client. Through Thursday LinkedIn outreach and regular coffee meetings, he built relationships that eventually generated real deal flow. Can consistent daily action truly replace an existing network? Shubham's answer is a clear yes.
 
But as we all know, the mortgage industry is extremely stressful, and Shubham navigated serious burnout around his February 2026 wedding, and had to pause his business. Since then, he's rebuilt his pipeline from zero in sixty days by returning to basics that he started with, and credits yoga, meditation, and his wife's support for keeping him grounded.
 
Shubham is here to discuss:
 
→ His journey so far in the mortgage industry and connecting with Ryan.
 
→ How he built his network from scratch and the tactics he used, how was able to get bank specialists as referral partners, and breaking down his 4-day work week.
 
→ The sacrifices he and his wife made to get the life they wanted, going from pinching pennies to financial freedom in 18 months, and his push for more financial literacy for Canadians.
 
→ The combination of life events that led to having to pause his business in early 2026 and how he got back to basics to get back on track.
 
→ How he overcomes industry stress and shifted his mindset to create healthy habits.
***
 
📸 Shubham Suri's Instagram: @mortgagewithsuri
🔗 Shubham Suri's LinkedIn: @ShubhamSuri
🌲 Shubham Suri's LinkTree: @mortgageswithsuri
***
 
Visit www.iamryanwiley.com to stay up to date on all things Mortgage Game, learn more about Team Wiley, PLUS sign up for coaching, events, our newsletter, & more!
***
 
CONNECT WITH ME ON SOCIAL
📸 Ryan Wiley's Instagram: @iamryanwiley
🎵 Ryan Wiley's TikTok: @iamryanwiley
🔗 Ryan Wiley's LinkedIn: @RyanWiley
👤 Ryan Wiley's Facebook: @RyanWiley
***

WATCH
▶️ ⁠Watch this episode on YouTube⁠
***
 
EPISODE DESCRIPTION
In this episode, I'm joined by Kendra Bartels.
 
Kendra is a mortgage agent on Team Wiley from Ontario, who became licensed in February of 2025 while also juggling being a mom of 2 toddlers.
 
Shortly after becoming an agent, she sent me an unpolished cold video open via Instagram asking for advice, and it's authenticity was something I could not ignore. I set her up with a mentor connection and which eventually led to a spot on Team Wiley once she was ready, proving that genuine, unfiltered approaches open doors that polished presentations simply cannot.
 
Kendra's success has come from keeping her business basic and realizing she doesn't have to chase shiny objects, boring is what works. With most of her files coming from social media and referral partners, she uses the simple fundamentals like email reach-outs and personalized video DMs to build authentic connections.
 
A firm believer in work-life integration over work-life balance, Kendra strategically uses daycare two days a week to carve out dedicated work time, while also hiring fulfillment very early to give her more time with her kids. She blissfully leans into life's chaos, knowing that nothing is perfect, but you show up for yourself every day.
 
While the business can be challenging, especially in the first year, Kendra credits her faith as her foundation for resilience, influencing everything from being able to quiet her self-doubts to her mindset on growing her business to pay success forward to others.
 
Kendra is here to discuss:
 
→ Why she reached out to Ryan so early, the emotional rollercoaster of her first year, and her turning point.
 
→ How she achieves work-life integration of being a mom while doing mortgages and her advice for all parents to lean into life's chaos.
 
→ Where her file's are coming from, how she got her key referral partners, and the power of personalized video opens.
 
→ The importance of having a mentor and why she hired fulfilment so early in her career.
 
→ Her current business focus of her client journey and where she wants her business to go in the future with young real estate investors.
 
→ The principles that keep her business on track - keep it simple, boring is what works, and if you don't just do it, when are you going to do it?
 
→ What shiny objects she's tried that have a been a waste of time for her business.
 
→ How her faith drives her business and life goals.
***
 
🌎 Kendra Bartels' Website: www.kendrabartels.ca
📧 Kendra Bartels' Email: kendra@kendrabartels.ca
📸 Kendra Bartels' Instagram: @mortgagewithkendra
🎵 Kendra Bartels' TikTok: @kendrayourmortgagegal
📺 Kendra Bartels' YouTube: @mortgagewithkendra
***
 
Visit www.iamryanwiley.com to stay up to date on all things Mortgage Game, learn more about Team Wiley, PLUS sign up for coaching, events, our newsletter, & more!
***
 
CONNECT WITH ME ON SOCIAL
📸 Ryan Wiley's Instagram: @iamryanwiley
🎵 Ryan Wiley's TikTok: @iamryanwiley
🔗 Ryan Wiley's LinkedIn: @RyanWiley
👤 Ryan Wiley's Facebook: @RyanWiley
***

EPISODE DESCRIPTION
In this episode, I break down three core obstacles holding mortgage brokers back - distraction, lack of discipline, and giving away your power to other people and worrying about things you can't control - and how you can overcome them to build the business you've always wanted.
***
 
Visit www.iamryanwiley.com to stay up to date on all things Mortgage Game, learn more about Team Wiley, PLUS sign up for coaching, events, our newsletter, & more!
***
 
CONNECT WITH ME ON SOCIAL
📸 Ryan Wiley's Instagram: @iamryanwiley
🎵 Ryan Wiley's TikTok: @iamryanwiley
🔗 Ryan Wiley's LinkedIn: @RyanWiley
👤 Ryan Wiley's Facebook: @RyanWiley
***

WATCH
▶️ ⁠Watch this episode on YouTube⁠
***
 
EPISODE DESCRIPTION
In this episode, I'm joined by Jewels Ferris
 
Jewels is a top producing mortgage broker from Kelowna, BC, who's not only helped over 1,000 families since becoming a broker in 2014, but also broke the $100M in yearly mortgage volume barrier. In her 12 years as a broker, she has earned industry accolades like the DLC Master Award and the CME Titan Award with DLC, the Chairperson's Club Award with Verico, and been named one of the top mortgage brokers in Kelowna five years in a row by Best of Kelowna.
 
Jewels was working at a restaurant in 2014 when broker Daryl French spotted her potential and brought her into his brokerage. By volunteering as an underwriter for a top producer, she compressed years of learning into months, eventually inheriting Scott Peckford's $40 million book of business just two and a half years in. After hiring key team members, she then grew to over $100M in annual mortgage volume.
 
On the surface, building a $100M book of business looks like a dream, but the reality included severe burnout, intense stress, and lost personal passion. Four years ago, Jewels hit her breaking point. She packed up her house, put it in storage, and took off on vacation.
 
Today, Jewels defines success by peace and client fulfillment rather than just raw volume, and learned how to rebuild her business, her boundaries, and herself.
 
Jewels is here to discuss:
 
→ How she got started in the industry, underwriting for other brokers, and taking over Scott Peckford's book.
 
→ What happened when she hit $100M, the final straw, and dealing with burn out.
 
→ What she has changed in the past 4 years - saying "no", setting boundaries, and not chasing files.
 
→ Redefining purpose and success, releasing control and allowing yourself to be human, and building good karma.
 
→ How Jewels handles files that go sideways and advice for these challenging times in our industry.
***
 
🌎 Jewels Ferris' Website: www.jewelsferris.com
📸 Jewels Ferris' Instagram: @jewelsferrismortgages
🔗 Jewels Ferris' LinkedIn: @JewelsFerris
📺 Jewels Ferris' YouTube: @JewelsFerrisMortgages
***
 
Visit www.iamryanwiley.com to stay up to date on all things Mortgage Game, learn more about Team Wiley, PLUS sign up for coaching, events, our newsletter, & more!
***
 
CONNECT WITH ME ON SOCIAL
📸 Ryan Wiley's Instagram: @iamryanwiley
🎵 Ryan Wiley's TikTok: @iamryanwiley
🔗 Ryan Wiley's LinkedIn: @RyanWiley
👤 Ryan Wiley's Facebook: @RyanWiley
***

EPISODE DESCRIPTION
In this episode, I share how mortgage brokers can stand out by mastering storytelling, asking the right questions, and building custom proposals that truly address client needs. Elevating your client interactions will build trust and differentiate yourself in a competitive market.
***
 
Visit www.iamryanwiley.com to stay up to date on all things Mortgage Game, learn more about Team Wiley, PLUS sign up for coaching, events, our newsletter, & more!
***
 
CONNECT WITH ME ON SOCIAL
📸 Ryan Wiley's Instagram: @iamryanwiley
🎵 Ryan Wiley's TikTok: @iamryanwiley
🔗 Ryan Wiley's LinkedIn: @RyanWiley
👤 Ryan Wiley's Facebook: @RyanWiley
***

WATCH
▶️ ⁠Watch this episode on YouTube⁠
***
 
EPISODE DESCRIPTION
In this episode, I'm joined by Jennine Yool.
 
Jennine is a mortgage agent on Team Wiley from Burlington, Ontario, who's helped over 2,000 clients over her near 2 decades in the industry, totalling $800M+ in funded volume.
 
In a market where most broker's business is declining, and maintain past volume is a win, Jennine is growing. She's funded 53 deals in the first four months of this year, putting her on track for a total of $70-$80 million in 2026. What exactly is she doing to be trending up when most others are trending down?
 
Strategically, a lot of it comes down to building a boring mortgage while avoiding the traps of shiny objects. Jennine does the basics, like preserving her pipeline with proactive, fully underwritten rate holds, developing her skills on underserved clients like stated income files, and putting time and money into expanding her social media presence and building a brand. While she does outsource her social media to professionals, everything else runs with only one full time assistant, allowing her to focus on the high-value activities like creating long-term client relationships and complex deal structuring.
 
Even though Jennine has been very successful, the mortgage industry can be extremely difficult. There have been times she considered quitting entirely, but found her ultimate motivator in not wanting to let down her 4 kids. Jennine still battles imposter syndrome, but her 2026 mantra of "choose your heart" and getting to help her clients inspires her every day to just keep going.
 
Jennine is here to discuss:
 
→ How her team is structured, what they do in the business, and where speed is slipping with clients as they've gotten busy.
 
→ The breakdown of where all of her files come from, why she asks every client where they've came from, and if she will eventually go into a niche.
 
→ If she is losing more deals and renewals this year compared to years past, and how she uses rate holds for pipeline preservation.
 
→ Tips for dealing with stated income files and why you should be collecting as much data as possible from your clients.
 
→ The right and wrong ways to manage client expectations and stress which can only be learned through experience.
 
→ Why she decided to focus on growing her social media at the end of 2025, why she hired an agency to help her, and the benefits she has been seeing in the first 8 months with this framework.
 
→ Overcoming daily mindset challenges by using her 2026 motto, "choose your heart", finding her ultimate motivator, and the constant battle with imposter syndrome.
***
 
🌲 Jennine Yool's Linktree: @mortgagesbyjennine
📸 Jennine Yool's Instagram: @mortgagesbyjennine
🔗 Jennine Yool's LinkedIn: @JennineYool
***
 
Visit www.iamryanwiley.com to stay up to date on all things Mortgage Game, learn more about Team Wiley, PLUS sign up for coaching, events, our newsletter, & more!
***
 
CONNECT WITH ME ON SOCIAL
📸 Ryan Wiley's Instagram: @iamryanwiley
🎵 Ryan Wiley's TikTok: @iamryanwiley
🔗 Ryan Wiley's LinkedIn: @RyanWiley
👤 Ryan Wiley's Facebook: @RyanWiley
***